Email strategy & optimization
Audits, campaign planning, testing roadmaps, KPI frameworks and practical recommendations tied to business goals.
- Program and campaign audits
- Segmentation and testing strategy
- Deliverability, warming and reporting
Strategy · Design · Development · Automation
Email marketing that works from strategy through send.
I help brands and agency teams plan, build and improve email programs—bringing senior-level strategy together with the hands-on execution needed to get campaigns out the door.
Salesforce / MCAE
Acoustic
Iterable
HubSpot
Mailchimp
HTML / CSS
Services
One partner across the full email workflow.
Most projects break down between strategy, creative, technology and production. My work spans all four, so the plan and the execution stay connected.
Lifecycle & marketing automation
Customer journeys that connect triggers, audience logic, content, timing, suppression and reporting into one maintainable system.
- Journey mapping and workflow builds
- Lead nurture and behavioral programs
- Data, eligibility and suppression logic
Email design & development
On-brand, responsive campaigns and modular templates engineered for the realities of inbox rendering.
- Campaign and Figma-to-email design
- Responsive HTML email development
- Modular design systems
Campaign production & QA
Reliable hands-on execution—from list preparation and builds through testing, deployment and post-send review.
- End-to-end campaign production
- Cross-client rendering and AI-assisted QA
- Deployment and post-send analysis
Client portfolio
Designed, coded and built for the inbox.
Every email shown below was designed and coded by me. Each screenshot is a representative example; many engagements included ongoing newsletters, acquisition and lifecycle journeys, promotional campaigns, segmentation, template systems and platform implementation.
20Client showcases
Desktop + mobileSide-by-side campaign views
100%Designed + coded by Steve
Johnson & Johnson
Quarterly stakeholder newsletter program
Designed, coded and produced Johnson & Johnson’s quarterly newsletters, creating an editable Outlook-based system with a clear editorial hierarchy and dependable desktop rendering.
Design + HTML development by Steve
American Express
Acquisition, onboarding and cardmember campaigns
Designed and coded emails across the customer lifecycle, including acquisition campaigns, new-customer journeys, cardmember benefits and industry-segmented communications.
Design + HTML development by Steve
Salesforce
Human resources employee newsletter
Designed and coded an internal newsletter that organizes employee information into a readable, branded format built for dependable Pardot production.
Design + HTML development by Steve
Mozilla Foundation
Localized newsletters and fundraising campaigns
Designed and coded newsletters and fundraising emails for international audiences, producing localized versions in English, French, German, Portuguese, Polish and Spanish for deployment through Acoustic Campaign and Campaign Monitor.
Design + HTML development by Steve
Barclays Luxury Card
Full-lifecycle premium cardmember communications
Designed and coded monthly and quarterly newsletters, new-customer journeys, cardmember benefit campaigns and re-acquisition emails while maintaining the brand’s premium visual standard.
Design + HTML development by Steve
Royal Bank of Canada
Customer journeys, acquisition and campaign management
Managed the campaign lifecycle from audience segmentation and campaign setup through deployment and KPI analysis, while also designing and coding acquisition and new-customer journey emails.
Campaign management + design + HTML development by Steve
New York Life Insurance
Life and health insurance campaigns
Designed and coded life and health insurance campaigns for multiple audiences, translating complex coverage and benefit information into approachable, action-oriented communications.
Design + HTML development by Steve
San Diego Gas & Electric
Customer communications and campaign management
As a full-time member of SDG&E’s marketing team, I manage segmentation, campaign setup, deployment and KPI analysis while leading strategy, design and development across customer and regulated communications.
Campaign management + strategy + design + HTML development by Steve
The Giving Pledge
Accessible self-service template system
Created reusable monthly and quarterly Pardot templates that give the internal marketing team the flexibility to build polished communications without sacrificing accessibility or brand consistency.
Design + HTML development by Steve
CBIZ
33-module universal master template
Designed and coded a universal Pardot master template with 33 reusable modules, giving internal teams the flexibility to build more than 20 distinct email configurations within one governed system.
Design + HTML development by Steve
The Newark Museum of Art
Gala press-kit email development
Translated a detailed Figma design into responsive, vendor-compliant HTML with dark-mode considerations and careful preservation of the museum’s event identity.
Design translation + HTML development by Steve
WEOKIE Federal Credit Union
Modular email redesign and content-block system
Redesigned the credit union’s email experience and developed more than 25 editable HubSpot content blocks to support recurring promotions, product messages and member communications.
Design + HTML development by Steve
Pieology
Promotional customer campaign
Designed and coded an energetic promotional email that carries the restaurant brand from offer-led creative through responsive customer experience.
Design + HTML development by Steve
Garner Health
Editable customer newsletter
Designed and developed a responsive Pardot newsletter that turns multiple customer stories and updates into a clear, approachable editorial experience.
Design + HTML development by Steve
Scrum Ventures
Investor newsletter and campaign management
Redesigned and custom-coded the firm’s reusable Mailchimp newsletter, then managed segmentation, campaign setup, deployment and KPI analysis for ongoing investor communications.
Campaign management + design + HTML development by Steve
META Power Solutions
Lifecycle strategy and campaign management
Built and managed the email program across customer journeys, promotions and tradeshow campaigns—from segmentation and campaign setup through deployment and KPI analysis, plus strategy, design, responsive HTML and platform implementation.
Campaign management + strategy + design + HTML development by Steve
Thnks
Corporate gifting email series
Designed and coded a three-part enterprise series that positions gratitude as a practical relationship-building tool for sales and customer teams.
Design + HTML development by Steve
Abyde
Customer education and product series
Designed and coded a versatile customer series spanning partner communication, product notices and educational insights—keeping technical compliance content clear and approachable.
Design + HTML development by Steve
3Wire
AUSA event invitation
Designed and coded a focused Pardot invitation that communicates the event details quickly while giving the brand a strong visual presence.
Design + HTML development by Steve
Obsidian
Onboarding and promotional email series
Designed and coded a multi-email customer journey introducing the brand, mobile app, gift cards and member story through a cohesive lifecycle experience.
Design + HTML development by Steve
About
I understand both the message and the machinery.
I’m Steve Obedoza, an email marketing professional with more than 16 years of experience leading strategy, design, development, automation, segmentation, QA and optimization.
My background is both creative and technical. I can define the customer journey, design the campaign, build the responsive HTML, configure the platform logic and help a team understand what happened after send.
That work has included relational database structures, scheduled data processes, forms and landing pages, domain warming, lead and contact eligibility, suppression models, behavior-driven segmentation, testing, reporting and cross-client template systems.
I’ve supported enterprise and growth-stage organizations across energy, financial services, healthcare, nonprofit and B2B markets. I’m particularly useful when a project needs senior judgment without losing hands-on execution.
I also work as an embedded agency partner when an internal team is at capacity or a project requires deeper expertise in email HTML, Outlook rendering, automation, data or platform production.
Contact
Have an email program to build or improve?
Whether you’re hiring directly or need an experienced email specialist behind your agency team, tell me what you’re working on, which platform you use and where the process is getting stuck. I’ll let you know whether I’m the right fit.